Saturday, July 19, 2008

Use of ZTA Insignia

ZTA * ZETA TAU ALPHA * Themis


What do all of these letters and symbols above have in common? They are registered trademarks of Zeta Tau Alpha Fraternity and the Zeta Tau Alpha Foundation.

The name "Zeta Tau Alpha," the letters "ZTA," the word "Themis," and the design of our Coat of Arms are registered trademarks of Zeta Tau Alpha Fraternity. The term "THINK PINK!" is a registered trademark of the Zeta Tau Alpha Foundation. ZTA has an approval right over all designs and products that depict any of these trademarks.

In order to safeguard the appropriate use of our federally registered trademarks and to guarantee quality products, Zeta Tau Alpha is one of many Greek organizations that have entered into a trademark licensing agreement with Affinity Marketing Consultants (AMC). All commercial use of Zeta Tau Alpha's trademarks must be administered through a license agreement with Zeta Tau Alpha.

Members of Zeta Tau Alpha shall obtain items of official Zeta Tau Alpha insignia, and any items or products bearing a designation or representation of the name(s) "Zeta Tau Alpha Fraternity" and "Zeta Tau Alpha", Greek letters, Coat of Arms, corporate logo, seal, member badge, among others marks determined by the Fraternity from time to time, only from those persons or companies specifically authorized by the National President.

Chapters wishing to use the term "THINK PINK!" must receive advance permission from the ZTA Foundation. Permission forms are avaliable from the Foundation and on the ZTA Web site. We encourage members of Zeta Tau Alpha to support our organization and buy exclusively from Crown & Co. and officially licensed Zeta Tau Alpha vendors. To shop for official products, visit our entire list of licensed vendors at www.greeklicensing.com > Clients >Zeta Tau Alpha. When shopping for Zeta Tau Alpha merchandise, look for this logo:



All alumnae chapter presidents will receive a copy of the Trademark and Licensing Policy. Please contact me for more information if you have any questions regarding using approved vendors, obtaining a license to sell ZTA branded merchandise, or use the "THINK PINK!" mark for a philanthropy event. If our marks are used inappropriately, it reflects poorly on our organization and our members. Licensing is designed to protect Zeta Tau Alpha and present a positive public image. Thank you for your cooperation in this endeavor!


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